Why Your Ads Suddenly Feel Broken (And What to Do About It)
If your ads aren’t performing like they used to, you’re not alone.
Over the past several months, ad platforms rolled out major updates (often referred to as “Andromeda”) that are now catching up to businesses in a big way. What worked earlier this year simply isn’t enough anymore.
The good news?
There is a clear path forward.
What Changed?
Ad platforms now care far more about creative performance than ever before.
That means:
Fewer “set it and forget it” ads
Less reliance on targeting tricks
More emphasis on what people actually respond to
If you’re still running just a handful of ads and hoping the system figures it out, results will continue to slide.
The Biggest Mistake We See Right Now
Most businesses are trying to make one message work for everyone.
That doesn’t work anymore.
Today, ads need to speak to people at different stages:
Those just becoming aware
Those comparing options
Those ready to act
One ad can’t do all three.
Creative Is the Targeting Now
Instead of interests and demographics, your message is what decides who engages.
Your hook, angle, and offer determine:
Who stops scrolling
Who clicks
Who converts
More importantly, platforms reward businesses that test multiple creatives, not just one or two.
What Actually Works Today
High-performing ad accounts are built around:
Multiple creatives, not a few “favorites”
Clear top, middle, and bottom-of-funnel messaging
Continuous testing and refinement
This gives the platform the signals it needs to optimize — and gives you more consistent results.
Not Sure If Your Setup Is Helping or Hurting?
Most business owners aren’t doing anything “wrong.”
They’re just using an outdated approach.
If you want clarity, we offer a free strategy call where we:
Review what you currently have in place
Identify missed opportunities
Show where small changes can drive more conversions
👇 Click the button below to book your free strategy call.
You’ll walk away with insights you can use immediately — whether you work with us or not.
Let’s get your ads working with the platform again, not against it.