Full-funnel paid advertising systems built specifically for law firms businesses. Google Ads, Meta Ads, lead generation, and automated follow-up — all working together to dominate your local market.
The Problem
Legal is the most expensive vertical in Google Ads — some keywords exceed $100/click. We find the high-intent, lower-competition queries your competitors miss and build campaigns that generate qualified consultations at sustainable cost.
Volume without qualification wastes your attorneys' billable hours. We build multi-step intake funnels that filter by case type, jurisdiction, and timeline before a prospect ever reaches your calendar.
Most law firms businesses don't know which marketing channels actually produce revenue. We wire up full attribution so every dollar is accountable.
Our Services for Law Firms
How It Works
We audit your current campaigns, analyze your local competitors, and identify the exact keyword and audience gaps in your law firms market.
We deliver a complete acquisition architecture: which platforms to use, what offers to promote, what funnel to build, and what budget is needed to hit your goals.
We build your campaigns, landing pages, follow-up sequences, and tracking in full. Go live with a system that's been built and tested before we spend your first dollar.
Weekly performance reviews, monthly strategy calls, and continuous improvement at every layer of the funnel. When we find what works, we scale it aggressively.
FAQ
Legal is the highest-CPC vertical in Google Ads. Competitive practice areas like personal injury, DUI, and criminal defense can require $5,000–$30,000+/month in ad spend to generate consistent consultation volume. We provide realistic market-specific projections during the free strategy call so you know the investment before committing.
We use multi-step intake funnels with practice-area routing, case type selectors, jurisdiction questions, and timeline filters. Only prospects who match your intake criteria are routed to the consultation calendar. Non-qualifying leads are redirected with appropriate referrals.
Yes — law firms qualify for Google Local Services Ads with the "Google Screened" badge, which significantly increases click-through rate and trust. We handle the verification process, ongoing badge maintenance, and LSA campaign management. LSA typically produces leads at lower CPL than traditional Search campaigns.
Book a free strategy call. We audit your current setup and show you exactly what it takes to own paid search in your law firms market.
Free 30-minute audit · No commitment required · You keep the diagnosis